Color Theory for Web Designers: Conveying Mood and Feeling
The aspect of color is very crucial in the design process since it determines the user experience, perception and manner of usage of the website. The colors used in a website can also be chosen to beautify a website, make it easier to read and even dictate certain actions on the website. In this blog, let me briefly discuss the basics of choosing colors and guide you on how to make effective color schemes for web design. Color Theory – All That You Wanted to Know Color studies are the knowledge about how color functions and they can be best utilized to complement one another in a certain layout. Concurrently, color knowledge is a part of aesthetics that engages the study of the color wheel, color harmonies, and the psychological effects of color. The Color WheelThe diagrams showing the connections of various hues are called color wheels and it is circular. They are the fundamental set of colors: red, blue, and yellow, secondaries: green, orange, and purple as well as the tertiary colors; a compound of the primary and secondary. Color HarmoniesThe harmonies are mixes of colors in which the result is harmonious and balanced. Some common color harmonies include: Analogous Colors: Two colors that are neighbors in terms of position in the color wheel. It is quite pleasant to look at and they give a feeling of unison and tranquillity. Examples: Volunteerism, humane treatment of animals, and organic food.Complementary Colors: Two colors are selected in a way that they appear on the two sides of the color wheel and are contrasted with one another. The advantages of contouring include; You get a high contrast and vibrant appearance. Example: Red and green.Triadic Colors: Three colors, which are located equipment in the circle, help to understand the relationships between their tints. They maintain the proportions of all the elements used in the design and add a certain measure of movement. Example: I came up with Red, Yellow, and blue as my color combination.Split-Complementary Colors: A color and two of its neighbors concerning the color pink which is one of the primary colors. It is a pair that presents high contrast compared to complementary colors, but less contrast compared to the tension of the opposite pair. Example: Except blue, red-orange, yellow-orange, and blackish. Psychological Effects of ColorsEach of these shadings creates its feelings and associations. Knowing these effects can help you select appropriate colors that will elicit the right perception based on the message and tone of the site. Here are some common associations: Here are some common associations: Red: Desire, zeal, opportunity (typically associated with buy now or contact us buttons).Blue: To build trust, relieve tension, and convey aimed professionalism (often found on the websites of large companies).Green: Green, sprout, wellness (common for the blogs and web pages that promote a sustainable environment and good health).Yellow: The squares: are green, and mean ‘Happiness: optimism: attention’ this is slightly unrelated to red and is more like ‘Stop’ in the sense that it grabs the reader’s attention without necessarily being an urgent matter of concern.Purple: Jewel – luxury, playfulness, mysterious (often associated with beauty and luxurious items)Black: Formality, refinement, authority, or strength (used in the promotion of expensive items).White: Hygiene, purity, simplicity (one of the most popular words for clean design themes). Process for Creating Good Color Combinations Establish Your company’s Brand PositionThere are good color combinations it is always advisable to use them since your brand identity will determine the colors to use. Reflect upon the feelings and attitudes that you would like to see evoked in clients by the site. Use images, textures, and deeper colors to relate your brand with what the brand stands for. Selecting the primary color is the first step when designing for an organization.This color is also often referred to as the key color, or, in some cases, as the lead color mainly because it has the greatest presence within a color scheme. It should be unique for your business; if you have one, it should be the same on your website. The first color selected will be the basic color that outclasses the rest in tone. Choose secondary and accent colorsSecondary colors act as the hue color for the primary color and are employed to make resourcefulness and interest. Typeface color is low contrast and secondary colors are used to accent rollover states such as buttons, links, and that calls for actions. As we select these colors we can use color harmonies to give a proper balance of colors. Test Colour CombinationsTo design compositions involving different colors, one can create accounts in Adobe Color, Coolors, Paletton, or similar applications. It means that these tools help you to find harmonies of base colors and tune by shifting into various combinations. Always try it in other lighting setups so you can decide whether it is best to implement it on your website or not. Consider AccessibilityBut most critical of all, make sure that color does not become a barrier for color vision deficient users. Web accessibilities, such as the WebAIM Color Contrast Checker, can be used to ensure that there are good distinctions of foreground and background color. Useful Suggestions about the Application of Colors Lately I learned that it is correct to use a limited color palette.Do not use colors beyond the recommended total of 3-5, to avoid overloading the user with colours and making the design appear less professional. To much portions, of color are not desirable, as they will clutter your layout and make it look disordered, and eventually, unappealing. Leverage White SpaceOther significant design concept that give shape and form to the design include white space or negative space which also goes to contribute to the highly optimal look of the design. It makes your colors pop and provides enough whitespace in your content to ensure that nobody feels suffocated by it. Remember to seek additional quality from white spaces and ask for more quality from your color schemes. Create Visual HierarchyConsider
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